Here are three reasons why cupping just might go mainstream this year:

1. Celebrity cupping enthusiasts are growing in numbers.

It was about 10 years ago when cupping first appeared in the tabloids. Actress Gwyneth Paltrow showed up on the red carpet with obvious round cupping marks on her back. She received a lot of press and later explained to Oprah, “It feels amazing and it’s very relaxing.”

Well, these days she is not alone among Hollywood stars who are devoted to this ancient healing technique. Last April, Jennifer Aniston arrived at the premiere of her movie, “Call Me Crazy” looking stunning in a strapless black dress which revealed cupping marks. She is known to be a long time fan of cupping and acupuncture.

Others stars who are outspoken proponents of cupping are Jessica Simpson, Lady Gaga and Victoria Beckham. They have spoken about using cupping for various physical complaints as well as for relaxation. Exes have picked up on the treatment too. Chris Martin (Paltrow’s “consciously uncoupled” partner) showed off his cupping circles while working out in London. Brad Pitt is also rumored to have tried cupping.

2. Athletes use cupping as a secret weapon.

Wang Qun, a Chinese swimmer proudly showed off her marks during the 2008 Olympics in Beijing. Always looking for methods to naturally improve health and performance, more athletes have turned to cupping. Tennis ace Andy Murray said he used cupping in conjunction with other treatments to relieve stiffness and to help address a back injury.

Mets baseball players have also adopted the treatment. In August The Wall Street Journal reported on the multitude of Mets players using cupping. The trend started for them after their teammate Daisuke Matsuzaka appeared in the locker room with cupping marks. The 33-year-old started cupping about two years ago and was quoted in WSJ saying, “As an athlete, I want to play as long as possible, in order to do that, I need to find ways to protect my body. I’m always looking for something that might be better.”

But cupping is not just for movie stars and athletes … cupping is highly beneficial for everyone.

3. Cupping provides relief for many health conditions.

Cupping has numerous benefits — it can help remove toxins from the body and stimulate the flow of fresh blood, lymph, and Qi to the affected area and throughout the body. It often works wonders for patients with the flu, colds, coughs, back and muscle pain, poor circulation, anxiety, red itchy skin conditions (though cups are not applied to inflamed areas), allergies, fevers, aches and myriad other pains.

Cupping is not exclusive to Traditional Chinese Medicine. Variations of this treatment were used by ancient Egyptians, North American Indians, early Greeks, and in other Asian and European countries. Cupping therapy was recommended by Hippocrates, the man whom many consider to be the “Father of Modern Medicine,” in his guide to clinical treatment.

It should be noted that cupping is not be used on patients who bleed easily and/or cannot stop bleeding, have skin ulcers, or edema. It is unwise to cup over large blood vessels as well. Pregnant women should be cupped with extreme caution and never on their abdomen or lower back.